web dev//SEO

- Search Engine Optimization: making web content discoverable and rankable by search engines.

Search Engine Optimization: making web content discoverable and rankable by search engines.

Core pillars: crawlability (can engines find your pages), indexability (will they store them), and relevance (will they rank them).

Technical SEO: robots.txt, sitemap, canonical URLs, structured data, page speed, mobile-friendliness.

On-page SEO: title tags, meta descriptions, heading hierarchy, internal linking, content quality.

The game changed with AI: AEO is now a parallel discipline. Search engines still matter, but LLMs are becoming a primary way people find information.

Key distinction: SEO optimizes for ranking in a list. AEO optimizes for being cited in an answer.

The other side of every signal here is the reader: the stages a crawler runs through are under crawling. Within SEO itself, canonical and redirect decide which copy counts, indexability separates known from crawlable from indexable, RSS announces what is new, and spam is the line not to cross.