Web Dev//SEO

- Search Engine Optimization — making web content discoverable and rankable by search engines.

Search Engine Optimization — making web content discoverable and rankable by search engines.

Core pillars: crawlability (can engines find your pages), indexability (will they store them), and relevance (will they rank them).

Technical SEO: robots.txt, sitemap, canonical URLs, structured data, page speed, mobile-friendliness.

On-page SEO: title tags, meta descriptions, heading hierarchy, internal linking, content quality.

The game changed with AI — AEO is now a parallel discipline. Search engines still matter, but LLMs are becoming a primary way people find information.

Key distinction: SEO optimizes for ranking in a list. AEO optimizes for being cited in an answer.